To Be Frank (Film)
Responsibilities: Art Direction, Branding & Identity
Brand Support: 5 Point Film Festival, Barahona Shapes, Pabst Blue Ribbon
Date: 2023
Directed, Shot, & Edited: Anna Wilder Burns
Producer: Morgan Sliff
Underwater Camera Operator: Steven Talens
Main title lockup for the film.
Animated GIF, supporting the marketing of the film. Used across social media channels.
Lower thirds throughout the film.
‘To Be Frank’ t-shirts supporting the film. These were sold online and at each film screening.
I built a light brand guideline book for the filmmaker and producer to use during the creation of the film. It allowed them to give their undivided attention towards filming the project and served as a nice companion while things came together.
Official movie poster.
We wanted the social media channels to further enhance the branding experience and maintain a level of cohesion with the film. We nailed this but using intentional borders around each post in our brand color.