The Crux (Film & TV)
Responsibilities: Title Design, Treatment Design, Graphic Designer
Brand Support: The North Face, National Geographic
Date: 2024
Production / Creative: Think Less Studio
Photography: Daniel Gajda
Graphic Designer: Sam Lawes
Official title lockup for the film. It features a distressed texture inspired by the many cracks and natural patterns of a rock climbing wall. The cherry on top is the variable angle at which it sits - designed to angle either way, representing beyond vertical pitches climbers may face in competition.
Official docuseries key-art designed by Sam Lawes, utilizing the title lockup & branding.
Instagram carousel to help drive awareness surrounding the docuseries. I went for an editorial layout that’s in line with the branding and overall identity of the film. I used dotted climbing hold shapes to add depth and as a way to “highlight” the subject in each photo.
Promotional artwork I designed ahead of the premiere in Salt Lake City.
Episode 01 of docuseries, out on National Geographic & Youtube.
Episode 02 of docuseries, out on National Geographic & Youtube.